About Us

The Prince Automotive Group has been a South Georgia tradition for over 40 years and a family tradition for over 90 years!

The Prince Family of dealerships was established in 1966 and is owned by John B. Prince, III, who followed in his father’s footsteps. His father owned Chevrolet dealerships in the Carolinas for over 25 years.

Prince Automotive is truly a family owned business with a daughter, son, and son-in-law in the business. This distinction has earned Prince Automotive the Cox Family Enterprise “Georgia Family Business of the Year.”

Prince Automotive has dealerships located in Tifton, Valdosta, Douglas, and Albany, Georgia and the franchises of Toyota, Honda, Chevrolet, Mazda, Ford, Mercury, Volvo Heavy Duty trucks, and UD trucks.

Our Mission

If we do not take care of our customers, someone else will. Since this is our philosophy, we place a strong emphasis on customer satisfaction and make sure that we exceed our customers’ expectations in their sales and service experience. Prince is committed to exceeding customer expectations in all aspects of the buying process. We are in place to aid the consumer in the purchase of an automobile, and we strive to do so in a professional, courteous, and concerned manner. We want the customers’ experience with us to be relaxed, convenient, and enjoyable. We are firm believers that the customer relationships we develop should be one that lasts a lifetime. We are here to serve you, for you are the most important member of the Prince Automotive Group.

Our Motto

“We do things differently here.”